"Peter Kubelka’s short film Schwechater, now admired as an influential avant-garde film, was a disaster for its original purpose as a beer commercial."
In 1957, Peter Kubelka was hired to make a short commercial for Scwechater beer.He shot his film with a camera that did not even have a viewer, simply pointing it in the general direction of the action. He then took many months to edit his footage.
What?
我看的版本是真的潮过吧见鬼循环……
2020.2.2
广告？
"Peter Kubelka’s short film Schwechater, now admired as an influential avant-garde film, was a disaster for its original purpose as a beer commercial."
“韵律电影”，12个影像序列的交替叠加
求营销部看到奎贝卡做的这个广告后的心理阴影。据看过胶片版的人说现在流传的这个VHS版本不完整而且观感差的太多了，原版据说很有韵律。虽然现在这个版本我已经挺喜欢了。
啤酒廣告轉為時間探索。
什么东西啊？！ http://www.youtube.com/watch?v=cy78LNZFMIE
In 1957, Peter Kubelka was hired to make a short commercial for Scwechater beer.He shot his film with a camera that did not even have a viewer, simply pointing it in the general direction of the action. He then took many months to edit his footage.