For viewers fed up with a gluttony of crass product placement in films should take in a viewing of the Oscar-winning animated short Logorama.Every frame in the short film is literally packed full of product and company logos, and is nothing short of an innovative and poignant satire.
A mere 15 minutes long, Logorama brings a throng of logos to life in an American city where Ronald McDonald kills cops a flood of oil scrambles the city into complete chaos. The film acts like a quiz show, asking its audience how many logos can be recognized.
One could simply look at Logorama as if it were simply a video available on youku.com (which it is) designed to elicit cheap laughs. Or one can take the film seriously (which is what the Academy did when it won an Oscar).
But it doesn't take much effort to see that the film reflects the über-corporate world we live in. Packed with violence, harsh language and tons of inescapable logos, the film takes our world to an extreme to reveal the true nature of the contemporary life we have become accustomed to.
The French animation company that produced the short film, H5, proudly announced that they hadn't received any complaints from companies whose logos make appearances in Logorama, even though the film seems to boldly tarnish their images.
That actually may have less to do with a sense of the companies' generosity than the fact that all the companies are portrayed to be in the same boat, drowning as the world comes to an end in the short film's final scene.
On a scale of one to ten, Logorama gets a highly animated 6.5.
高清
