aw from typography to industrial design to urban planning, i've finished the film trilogy directed by Hustwit
design is to provide a neutral solution smoothly and seamlessly and keep it as simple and as obvious as possible regardless of required knowledges and aimed areas
the beauty as it, is the simple and the functional of the design and as for me, the clever sparks derived from designers are the prettiest
at the same time, which is the potential difficulty every designer has to confront
although, no doubt, to recognize the basic problem from the surface then solve it properly is already back-breaking for everyone, it is not capable of becoming design yet. design, as above "solution", is its simple and obvious. since the simplifying of solution is equipped and the fact that it is as obvious as that people will cost zero effort on it, "solution" will evolve to "design".
the creation of Helvetica, material usage of MacBook and the placement of bicycle lane in Amsterdam are great examples of design in the trilogy, even Dieter Rams' design brief and his products are illustrating and defining the word "design" in the society and the century we are in
Hustwit was trying to show us "design" in three areas visually and audibly through the three designed films and for me, he did it successfully
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